• We create outputs that inspire, engage and deliver
• At Marshmallow any piece of creative developed has to evolve from insights and a solid creative strategy, which is in-sync with the overall brand proposition. We work in partnership with every client to develop an effective creative strategy that serves as a guideline for the creative solutions for the Campaign and in turn the Brand

The central creative idea is the beacon for the development of any creative solution. It ensures that we communicate just the right and relevant messages to the right target audience in the most creative manner. It forms the roadmap for the creative solutions that ensure every piece of communication adds to the overall brand equity

It defines the tone of the communication in-sync with the overall brand personality; the tactics that will be used for communications, the language of communication, and above all, it ensures the clutter-breaking approach towards the creative solutions