ATL

ATL stands for 'Above The Line', meaning that the advertising is going to be deployed around a wider target audience across Television, Radio, or Billboards. This kind of communication is mostly used for building brand awareness and reinforcement.

BTL

BTL stands for 'Below The Line', where in promotion strategies are directed to certain group of people using tools like Direct Mailing, or Direct Product Demonstrations or events. This marketing tool is best for immediate conversions and direct response.

STRIKE ORDER

It is a purchase order given to a Printer to print something.

POP and POS

POP or Point of Purchase refers to the physical location where consumers decide whether or not to buy a product. POS or Point of Sale refers to the specific area where the exchange of goods take place. For example, the Point of Purchase for a loaf of bread is a grocery store, while the Point of Sale is the check-out aisle at the cash register.

AMBIENT MEDIA

Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement. The idea behind ambient advertising is to surprise consumers with its placement.

ENVIRONMENTAL BRANDING

Environmental Branding is the actual work of making your space align with your brand values. It's a simple and effective way to bring your brand to the forefront for customers and staff.
Environmental Branding requires a company to communicate a brand experience within a three dimensional space for example in a Retail, Hospitality or Workspace Environment. Environmental Branding encircles many design disciplines, these include interior design, graphic design, landscape and industrial design.

COLLATERAL

Advertising Collateral is a term for Marketing Materials that are used in conjunction with an advertising campaign. Advertising Collateral is generally used after the main media campaign for a new product or brand is launched - when the target market has been identified and sales inquiries are already taking place. This can include brochures, leaflets, banners, posters and catalogues.