Curiosity is a quality that is related to inquisitive thinking, which leads us to observe, investigate, explore and learn. It also epitomises our behaviour and emotion of knowing what's happening around you and to gain knowledge or information towards enhancing our learning. Curiosity has been one of the major driving forces not only in human development, but development in creative and communications field.

An insight is the capacity to gain a deep understanding of someone or something. It could be derived by research and careful observation or it may just strike you suddenly from deep within your subconscious.

If one was to combine these two and look at them in the same context, then curiosity is behaviour and comes from within, while insight is what happens when you tend to be curious about things and people around you. So, if curiosity is the means, insight is the end.

As we complete two decades in the business, we cannot but emphasise on these two aspects that have driven us and defined us since inception. We pride ourselves in being curious and have constantly thrived to be so. An insight-driven approach fuelled by curiosity to learn, adapt, create and innovate is a part of our DNA.

As our ode to these two very important aspects of our existence and their own importance in this fast-changing world, we are launching an e-newsletter titled "CURIOUSIGHTS". Through this little literary endeavour of ours, we hope to bring to you information, facts, knowledge and insights that will not only peak your curiosity, but also give you an insightful look into what is happening around us in the world of communication and brands, and the consumer's mind at large.

The CURIOUSIGHTS will be a quarterly e-newsletter and we will be focusing on a different Industry each quarter; giving you an insightful analysis on the selected industry, especially from a communications perspective. Inside the CURIOUSIGHTS, you will find interesting sections like In-focus - Industry Overview and News; In-conversation - An Article or Quote from an Expert; In-the-news - A Showcase of Innovative Products, Packaging, Branding, etc.; In-depth - A Detailed Case Study every quarter; In-sight - A day in the life of an Indian Consumer; In-fact - Some intriguing Trivia to whet your curious appetite; In-short - A Glossary of Advertising and Digital Communication Terms; In-spire - A Blog on a communications topic every quarter; In-sane - Some good old Humour; and In-teresting - Handpicked Work from our Portfolio to round it up.

As always, we would love to get feedback and suggestions from you; and if you are able to contribute towards CURIOUSIGHTS, we will be more than happy to incorporate your literary gems.

We hope that you will encourage us in this small effort of ours to ignite the curious minds and partner us in this journey of exploring insights and facts.