LEVERAGING THE POWER OF WHATSAPP FOR MARKETING

The BigB Bot by Flipkart, a part of its Big Billion Days Sale, is one of the most innovative use of WhatsApp we have seen.

BigB WhatsApp Bot was a specialised innovation that allowed consumers to interact with the brand from the comfort of their smartphone. The first-of-its-kind BigB WhatsApp Bot was pioneered by Flipkart as part of its Big Billion Day Sale campaign. Marrying entertainment with technology in a special way, they drove engagement that broke away from the clutter in a meaningful manner.

How it Worked?

• Simply start with by clicking a link and saying ‘Hi’. “Big B ke deewano! Swaagat hai tumhara!” the bot instantly replied
• To up the interactivity quotient, the bot engaged the consumer with some simple quizzes
• The bot offered users to choose between two language options – English and Hindi
• The bot innovatively used the emojis wherein the users could simply pre-select from a given range of emojis to check out live deals corresponding to the emoji
• Backed by trivia and other fun contests, the bot ensured maximum reach and relatability with varied sets of audience